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The ideas around Swedish Menu emerged from the Swedish Ministry for Rural Affair's vision of Sweden – the new culinary nation. The ambition to spread awareness of and raise interest in Swedish cuisine, not least at international level, lies at the heart of Swedish Menu.

Sweden has a rich crop of competent and ambitious entrepreneurs who are driven by a passion for the country's culinary traditions in the sectors of food production, restaurants, farm shops and tourism. Interest in local and regional food and cuisine is growing strongly. Swedish chefs are attracting more and more attention outside the nation's borders and Sweden is well on the way to becoming a well-known gastronomic country of consequence. Thanks to its high quality, world-class taste experiences are on the menu.

Swedish Menu conveys these taste experiences.

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Tasteful greetings from Sweden